President and CEO Steve Tew has been an integral figure throughout the history of 4Life®. Steve is dedicated to supporting distributors with the very best products and business opportunity to achieve success. Read on to learn more about him!

What’s your typical workday like?

I wake up at 5:30 am and catch the news of the day while getting ready. By 6:15 am, I’m out the door to the office in my running clothes. When I get to work, I respond to pressing emails and business news. I leave the office by 7:30 am to run along a nearby river trail. I run five or six miles, six days a week. Occasionally, I ride my road bike for 20 or 25 miles. After showering at the office, I eat yogurt, a protein bar, and a few nuts. For lunch, I often visit one of the restaurants close by. This is a great opportunity to visit with other 4Life executives about company news all over the world.

During the day, I speak with employees about international markets and regulatory challenges. We talk about new products being developed and how best to market them. We talk about every aspect of 4Life! I also respond to emails and review information relating to company growth and operations. With offices in 24 countries around the world, there is always a lot going on!

I normally leave the office around 7:30 pm, except on Friday evenings, when my wife Sherma and I enjoy our regular dinner date night. After work, I relax in my home office, watch TV, catch up on world news, and sometimes sneak in a bit of work.

Which 4Life offices have you visited this year?

During the past year, I have visited the markets of Ecuador, Colombia, Brazil, Bolivia, Peru, Korea, Japan, Malaysia, Singapore, Puerto Rico, Indonesia, and the Dominican Republic. Plus, I attended 4Life meetings in Florida and California in September.

What is your favorite aspect of attending 4Life meetings?

I love hearing stories from distributors who have changed their lives through 4Life—people who have experienced great health support, families who have achieved a more secure financial future, and distributors who have rendered service around the world.

What sets 4Life apart?

Our people make the difference! You truly care about one another. You lift others to achieve more than they might do otherwise. And you recognize that teamwork creates the best opportunity for success.

What’s your advice for a new distributor?

Never give up! There are always challenges in business and in life, and people may tell you that you can’t be successful. However, your success is in your hands. Opportunities for growth are what you make of them. With the support of others and a commitment to succeed, there’s no greater opportunity for each of us to achieve goals than working together at 4Life.


What attracted you to the network marketing industry?

I was intrigued by the opportunity to actually develop relationships with our customers. In most businesses, this isn’t the case. At 4Life, our customers and distributors are part of our family. We learn from you, obtain feedback, and see firsthand what you can achieve with the help of 4Life.

What is something you have learned from 4Life distributors that really stands out?

I am continually impressed by the tremendous faith that you have in yourselves, 4Life, and each other. I admire that you recognize your future potential, believe in it, and do what is necessary to achieve your goals and dreams.

What has surprised you most since becoming CEO?

I feel a tremendous responsibility to provide you with the best products, business opportunity, and culture possible to change your lives for the better. We are a big family! I want to do everything I can to help you become successful. And as I travel to offices around the world, I am amazed to see this same level of dedication, care, and commitment in each of our 4Life employees.


Fun facts

Last book you read?

Unbroken by Laura Hillenbrand. My son flies airplanes in the U.S. Air Force. It was amazing to read about the dedication and perseverance of Louis Zamperini, who served in the U.S. Air Force during World War II. Louis endured incredible hardships as a prisoner of war and became a better individual through his experiences.

Favorite movie?

“What About Bob?” There is no difficult plot to understand and no complex personalities to figure out—just ridiculous humor that lets me escape from the stress of the day.

Favorite type of food?

Seafood, if I’m looking for something healthy. If I want to indulge, nothing beats a burger!

Favorite hobby?

Golf. I love to relax in the fresh mountain air, while playing a round of golf. Plus, it’s a great way to build patience, since things don’t always go as well as you would like!

Did you know?

Steve is the only 4Life employee who has held four different executive positions:

  • Chief Financial Officer
  • Chief Operating Officer
  • Chief Executive Officer
  • President
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