As a 4Life® distributor, one of the most important techniques to master is how to effectively share 4Life. Today is the most exciting time to be involved with the natural health market, with global health and wellness sales projected to surpass $1 trillion by 2017.
The demand for wellness products is high, but the real challenge is finding the right balance in prospecting techniques to increase your overall success. Study the tips below to find new ways to reach your prospecting goals and refine your sales techniques!
Talking to customers
Less effective:
- Repeating the same memorized script to everyone you meet
Better:
- Sharing interesting facts about products
Best:
- Listening to your customers to find out which products would most interest them
- Sharing personal experiences that connect with lifestyle goals
- Repeating words that your customers mention to show that you’re actively listening
- Creating an emotional connection between you, your customers, and 4Life products
Using Social Media
Less effective:
- Never using social media
- Posting several times a day
Better:
- Occasionally sharing posts about your 4Life experiences
Best:
- Using pictures to illustrate your positive 4Life experiences
- Focusing on the quality of your posts, rather than the quantity
- Adding new social media contacts regularly
- Treating your social media presence as an important part of your business
“Home meetings are very effective because people want to do business with people they know and trust, and a home meeting is an environment that lends itself to that kind of relationship. When people are more relaxed, they are open to hearing what you have to say. Your home is an environment where there is a lot of trust and confidence, so it’s very easy to share the opportunity there.”
– Hector Hernández, International Diamond, California, USA
Communicating Product Benefits
Less effective:
- Giving prospects a product catalog but not following up with them
Better:
- Talking about the products but not sharing your personal experiences
Best:
- Giving personal examples of how and why you use the products
- Showing genuine enthusiasm and knowledge about your favorite products, including ingredients, when to take them, and ways to incorporate them into daily life
Organizing Home Meetings
Less effective:
- Sending out a few invitations to your home meeting
Better:
- Having a catalog but forgetting to bring products
Best:
- Inviting prospects, plus their friends and family members, to try samples of 4Life® products
- Reminding guests via social media about the meeting date, time, and location
- Maintaining a comfortable atmosphere that doesn’t put pressure on guests to make a purchase or join your team
- Having a catalog and products on hand to share
^Hudson, E. Health and Wellness, the Trillion Dollar Industry in 2017. (2012, May 28). Retrieved June 26, 2016, from http://blog.euromonitor.com/2012/11/health-and-wellness-the-trillion-dollar-industry-in-2017-key-research-highlights.html
