No matter where you are in your 4Life® business, your role as a leader starts right now! You don’t have to be at the top of your organization. You can be a leader among your small team, your community, and your family. You can inspire others, act as a role model, and help people succeed. Platinum International Diamond Dr. Herminio Nevárez said it well: “True leaders don’t give orders. They give examples.”

Read on to discover your leadership style, learn leadership tips, and read what Founder and Chairman of the Board David Lisonbee says about leadership.

Six Qualities of Great Leaders

  1. Confident demeanor
    • Embraces challenges
    • Stays calm when problems arise
    • Commits to a course of action and follows through

Leadership tip: To increase your confidence, take action. Dedicate time each day to tackle your fears. Once you begin to experience success in one area, your confidence will increase.

  1. Optimistic personality
    • Remains positive and optimistic, even when challenged
    • Is enthusiastic about successes
    • Motivates others

Leadership tip: Keep track of what’s going well for other people on your team. Edify people whenever you have a chance—in person, on social media, or at an event.

  1. Good communicator
    • Expresses thoughts clearly
    • Conveys long-term vision to others
    • Is willing to listen to what people say

Leadership tip: Practice speaking in front of a mirror or record a video of yourself. You’ll be able to see where you can improve. Keep practicing!

  1. Goal-driven
    • Has a clear vision of what needs to be accomplished
    • Sets a daily work schedule
    • Develops strategies for overcoming obstacles

Leadership tip: Establish goals that are specific and measureable. For example, hold three home meetings, share the 4Life® Loyalty Program with four people, or share products with five customers.

  1. Effective role model
  • Sets a good example for others
  • Strives to be honest
  • Is the kind of person you want to follow

Leadership tip: Every morning, choose one value you want to model to others. Challenge yourself to model that value as many times as possible each day.

  1. Relationship builder
    • Connects with other people by listening to what matters to them
    • Recognizes team members by sharing their successes with others
    • Provides support and boosts morale during challenging times

Leadership tip: Get to know your team members. Learn about their dreams, and check in on a regular basis. Make their dreams your own.


Look Successful. Be Successful.

Feeling nervous before your big presentation? Dress your best to boost your confidence and engage your audience.

Wear your 4Life® pin with pride.

Keep your bag neat and organized.

Choose a professional outfit that makes you look and feel confident.

Polished appearance

Go for a stylish, yet classic look.

Make sure your accessories enhance rather than distract from your appearance.


Show your personality with your favorite tie or a colorful shirt.

Wear a suit to make a top-notch impression.

Confident stance.

Tailor you suits or slacks for the right fit.

Polish your loafers or oxfords.

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Founder and Chairman of the Board David Lisonbee on Leadership

Which leaders have inspired you?

I love the leadership example set by Abraham Lincoln. He stayed true to his core principles and upheld these values in the midst of conflicting pressures. I am also inspired by Clayton M. Christensen, a business professor at Harvard. He is considered one of the world’s leading authorities on business and management. He believes that great leaders aren’t afraid to challenge the status quo. In addition, my father, Alvin Lisonbee, was a great man who always led by example.

What have you learned from 4Life® leaders?

So many 4Life leaders are an inspiration to me. They’ve taught me about the power of persisting in the face of opposition and the power of overcoming obstacles. They have also inspired me with their genuine desire to help others experience success.

What qualities do you think are important in a leader?

Every great leader needs to be an example of what he wants others to become. Who we are always speaks louder than what we say, so a great leader is always striving to improve, instill trust, and inspire others to become the best they can be.

What challenges face today’s leaders?

I think one of the biggest challenges is being able to focus on what’s most important. There are so many distractions in today’s world. We have to continually keep the big picture in mind and think about how our daily actions impact our overall goals.

Do you have a favorite book on leadership?

One of my favorite books on this topic is Essentialism—The Disciplined Pursuit of Less by Greg McKeown. He shares insights from the leaders of innovative companies on how to maximize efforts. He shares how to accomplish more by doing less and how to say “no” to some things so we can say “yes” to things that are more important.

How do good leaders become great leaders?

Good leaders become great by continuing to learn and grow. I love to read and learn from other people. We can learn from those we follow, as well as those who follow us. I think it’s important to listen to those around us and experience what they go through on a daily basis. That’s really the best way to know what’s really needed to build our teams.

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